Alpine F1 Team® & HEXIS, a strategic alliance geared to the future
The commitment of HEXIS to excellence has always been sustained by its vast experience in the world of competitive sport. This is illustrated, since 2018, by the privileged collaboration between the French company and the Alpine F1 Team®, based in the United Kingdom. HEXIS specialises in the manufacture and distribution of self-adhesive films.
The two companies began by deploying the graphic identity of the former Renault Sport Formula One Team. This collaboration was subsequently extended to include the installation of the relevant signage:
- the iconic headquarters in Enstone (United Kingdom), the birthplace of British motor sport
- the factory producing Renault engines in Viry-Châtillon (France)
HEXIS and the Alpine F1 Team: a strategic partnership
This partnership goes beyond the supply of high-end self-adhesive films. Indeed, it also encompasses all aspects relating to the brand image of the Alpine F1 Team®. The cooperation includes:
- the development of the signage
- the production of graphic elements to accompany the Alpine F1 Team® on its worldwide tours
From signage on logistics lorries to street marketing campaigns. Indeed, this commitment is also reflected in a number of outstanding projects. For instance, in 2023, during the Las Vegas Grand Prix, two gondolas at the Venetian Resort were covered with HEXIS self-adhesive films:
Once more, a partnership that transcends borders, adding a distinctive touch to the visual presence of the Alpine F1 Team®.
The protection of the single-seaters and the development of products
When it comes to single-seaters and their protection on the racetrack, the “Paint and Graphics” department at the Alpine F1 Team® benefits from an advanced range of self-adhesive films for signage and the protection of surfaces exposed during races. In fact, BODYFENCE® deserves a special mention for its high self-healing properties.
Over the years, HEXIS has developed a complete range of specific products exclusively for the racing team. Indeed, these products meet the high technical requirements of Formula 1:
- Innovation
- Aerodynamics
- Weight optimisation
In addition, custom colours for single-seaters and other vehicles have been produced, such as Racing Blue (HX20521S), which has been merged with the emblematic pink colour of main sponsor BWT since 2022.
All this is possible as a result of the expertise of HEXIS certified installers, supported by the HEXIS R&D laboratory and training centre. They provide the essential support needed to carry out signage projects in the demanding context of Formula 1. Not forgetting that HEXIS offers personalised training to the team of mediapplicators from the racing team itself.
